Beer brands are contracting farmers to grow malt-grade barley. Initially, beer companies such as United Breweries and AB InBev used to import Beer/malt companies opt for contract farming because commitments — from. While, SAB Miller has spread its roots in contract farming of malting barley in Haryana, liquor baron Vijay Mallya's United Breweries is well. Contract Farming. UBL's Barley Division is making efforts to improve the condition of farmers by helping them grow high quality and high yielding barley varieties.
Institute of Management Chhaganlal Meghraj Jain.
FarmFirm Linkages Through Contract Farming in India
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United Breweries Ltd Contract Farming With a research project started inUnited Breweries, in association with the Directorate for Wheat Research, the Punjab Agricultural University and the University of Agricultural Sciences,Dharwad, has helped develop high-yield varieties of barley.
United Breweries Limited Official Website
Other breweries followed suit: inUnited Breweries signed a around 20% and 10%, respectively, of their barley needs through contract farming. UNITED BREWERIES LIMITED: Company profile, business summary, through approximately 20 owned breweries and approximately eight contract breweries.
Rohtash Kumar Jindal.
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